You may not realize this, but this is some intelligent commentary on how products are sold nowadays. Companies spend billions in marketing to sell a product that is barely functional. Because company RnD and production budgets are slashed over and over in the name of “lean” manufacturing, and to have a more robust marketing budget.
For most of us, selling a used car generally involves placing an advert on a popular website or in the classifieds section of a local newspaper. But when it came to selling his old SUV, Eugene Romanovsky decided to take things to a whole new level by creating the most spectacular advertisement for his 1996 Suzuki Vitara.
Employing his skills as a visual effects artist, the Israel-based Latvian made an epic 2-minute video showcasing everything that his trusty car can (and cannot) do. From driving underwater to visiting outer space and even cruising alongside dinosaurs and featuring in Mad Mad: Fury Road, it’s really not surprising to learn that his video has been viewed over 2 million times since he recently uploaded it to YouTube.
Suzuki should buy this advertisement from him.
See for yourself Video. Don’t forget the popcorn!